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In The Zones (of Narrative Change Work)

Article Brett Davidson Strategy 2024

Summary

Brett Davidson asks whether naming the ‘zones’ of narrative change work would help us work each more consciously. Efforts run on different time horizons, so their “respective ends and means may be in conflict with one another”. Ideally, recognising the distinctions helps us “better explore synergies, so that work in each zone actively and intentionally reinforces that in the others”.

Rationale

His zones sort narrative work by time horizon, ours by how culture reaches us. Both ask whether work in one zone becomes “more potent when tethered to the others”.

✳ This entry was drafted with AI assistance and reviewed before publishing. See Rights.

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