Moving Mindsets - How British People Think About Health Has Changed

Summary

FrameWorks UK tracks six years of change in how people in the UK think about health, and finds “we are at an important inflection point. More collective mindsets on health are emerging and old mindsets are being applied in new, more systemic ways”. Its advice to communicators: present public health as a national need, and define ‘nation’ expansively and inclusively.

Rationale

Six years of tracking shows shared assumptions about health can move, slowly: the timescale we expect this work to need. Tamsyn Hyatt, who co-wrote it, collaborated in our studios.