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The Left (Still) Doesn't Understand the Internet

Article Alan Finlayson, Jack Jeffrey Strategy 2025

Summary

Renewal editor Jack Jeffrey and Professor Alan Finlayson on why the online right is winning: it rebuilt the explanatory, community-forming infrastructure the labour movement let wither. Its ‘metapolitics’ works before persuasion, as “Online content shifts norms and values”, and offers belonging where “left spaces feel cold and judgemental”. The answer is “a long game. It’s about cultural transformation over time.”

Rationale

What we scroll through shapes deep dispositions, we’ve argued, and the online right has grasped it. We share this piece’s long game, not its culture-war framing.

✳ This entry was drafted with AI assistance and reviewed before publishing. See Rights.

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