Good Strategy Bad Strategy

Rumelt’s kernel — diagnosis, guiding policy, coherent action — is the mainstream twin of our strategic ethos: a pattern firm enough to align action, loose enough to survive contact with complexity. Useful precisely because it’s the management canon’s own mature position: funders who would balk at “strategy is dead” already trust this.

[source_status: book; no stable open link — cite the print edition]

Also see The Rise and Fall of Strategic Planning